Rich Mintz  

Somehow one of these Keurig K-cup coffee makers showed up in the office, and it was so cute that I decided to try it (despite the fact that, for ten years, I’ve felt that they make inferior coffee). And guess what? The coffee quality is better than it used to be, and they now sell a reusable filter so you can use your own damn coffee. They put it off as long as they could, but finally did the math and decided that being able to sell vastly more coffeemakers made more sense than controlling the coffee supply. (You might say they dumped their Apple strategy and went PC.)

At home I’ve gotten tired of trying to make 6 ounces of coffee in a 12-cup coffeemaker, so I’ve had my eye on coffeemakers (or coffee “solutions,” you might say, if you were marketing-inclined) for a while. I went out looking last night, and it turns out that Bed Bath & Beyond sells a more cheapo-looking version of the same Keurig that’s in the office for more money, so I stopped by J&R to pick up the better-looking one for less, the B30, along with the reusable filter (below).

Experimenting at home, what I’m discovering is that it’s not possible to make RIDICULOUSLY strong coffee with this thing, but it’s plenty possible to make strong-enough coffee with perfect consistency and almost no effort. And if you put good coffee grounds in, you get good coffee out the bottom. So, I’m happy.

The whole thing’s a little too smart for its own good (you have to place coffee, water, cup in order, and I managed to confuse it once and had to essentially reboot it). In fact, there’s a warning in the manual that says if you use a glass mug, it won’t sense it and the thing won’t work. But for a consistently good cup, I can live with all this.

Tags: coffee

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