In which Snooki surprises nobody
July 25th, 2010 at 6:45 pm ETIf I were her publicist, I’m not sure I’d care for today’s profile of Jersey Shore cast member Nicole “Snooki” Polizzi in the NYT; writer Cathy Horyn calls Snooki out (in more or less so many words) for being shallow and superficial. Well, that’s a shocker!
Like everyone, I’ve watched a few minutes of Jersey Shore here and there to see what all the fuss is about, and I don’t really care for it, although the people who are offended by the whole thing are missing the mark. If you grow up the daughter of an auto salvage dealer, and someone wants to pay you $100,000 a year and put you on TV and get you talked about on the Internet, well, why not? These kids are harmless, and for the most part they seem to mean well. Sure, Mike Sorrentino has a somewhat higher opinion of himself and the options facing him in the future than “the Situation” warrants, but that’s not a crime, and if he actually is able to hold a career together for a while, it wouldn’t be the first time that sheer force of will was the deciding factor in someone’s American media success.
All that aside, it was kind of a relief to read in this surprisingly engaging report on the Jersey Shore contract talks that Sally Ann Salsano, the show’s creator, has no illusions about the longevity of these kids’ fame, and does her best to keep them focused so that when the opportunities dry up, some of their savings will still be left.
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Rich Mintz blogs on online fundraising and social media, American history and culture, bicycling and urbanism, food, technology, and other topics. Professionally, he's an expert in fundraising, constituency development, and social media for nonprofits, cultural organizations, cause-related marketers, and corporations. He is based in New York, where he serves as Vice President, Strategy, for 
