As someone who struggled desperately for two years to get his bookstore to break even, and didn’t succeed in doing it even for a single month — not even December — I find that this just makes me really, really sad. More on this subject after I make peace with the cold injustice of the universe.
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Rich Mintz blogs on online fundraising and social media, American history and culture, bicycling and urbanism, food, technology, and other topics. Professionally, he's an expert in fundraising, constituency development, and social media for nonprofits, cultural organizations, cause-related marketers, and corporations. He is based in New York, where he serves as Vice President, Strategy, for Blue State Digital. To invite a Blue State Digital program team to present to your organization, or to request more information about Blue State Digital's services, you can use the form here.
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August 9th, 2010 at 8:10 pm
Looks like (as one of the comments points out) that isn’t including loan repayment costs. Maybe they’re just breaking even?
August 9th, 2010 at 9:24 pm
Don’t feel too bad, Rich, the numbers hide a lot… like paying 10 employees a sum total of $14,500 per month… or financing $220k, which would cost somewhere like $4,700 a month for a small business amortizing loan. The owners were probably just barely getting by…