Technology as a scapegoat for bad business choicesMarch 13th, 2011 at 4:36 pm ET
A few months ago, Michael Bolla gave up his independent brokerage, Luxury Lofts & Homes, to join Prudential Douglas Elliman because he was about to handle some large developments and was not willing to invest the money to upgrade the servers for his Web site to handle the increased volume in his listings.
“If you have a 120-unit development on a small guy’s Web site,” Mr. Bolla said, “it will crash.”
Um, excuse me? For $50 a month, Pair Networks (for instance) will give you 240 monthly gigabytes of transfer on a redundant network that I bet you is more reliable than whatever Prudential Douglas Elliman is using. You can sign up with Pair online right now, and it’ll be ready for you in an hour! And capacity and reliability in the marketplace scale up very quickly from there, much faster than cost.
If the brokerage you’re about to list your house with runs its own servers,you’ve picked the wrong broker — they’re spending money on in-house infrastructure they should be spending on marketing your house.
I’m not surprised to hear people blaming their business decisions on technology, but I am surprised to see the Times passing it along unevaluated, even in a vanity story about New York real estate.
It reminds me of this gem, which I see every time I log into AT&T’s website:
Excuse me? My “connection speed” has nothing to do with why I’m sitting here waiting for your (apparently) underdesigned, underpowered authentication infrastructure to log me in. Didn’t your granny teach you not to lie?ShareThis