Now that I’m a Busy New Yorker with Places to Go, I have much more respect than I used to for efficiency in the customer experience.
When I first arrived here, and realized that it was very common to be served coffee with the milk already added, my reaction was, “ew! What if they put in too much milk? Or too little?”
But I got over myself, after realizing that (1) once you’ve decided to add milk in the first place, coffee is equally delicious with milk added in a pretty wide range of amounts, (2) people who add milk to coffee for a living know how much to put in, and (3) who gives a crap?
If you’re on the way to work and you stop at a coffee cart to grab a cup, the guy in the cart knows what to do. It’s fine — let him put in the milk. And the same for sugar. I know how much sugar I like when I’m preparing my coffee myself. Sometimes the cart guy puts in too little; sometimes he puts in too much. But it’s fine. The coffee always seems to come out somewhere in the “drinkable” range. And it’s nice to save that extra time and effort.
Now, after a few years of doing it the New York way, I can’t stand being forced to adulterate my own beverages, and when you’re outside New York, you almost always do. And increasingly I’m finding New York is just like the rest of the world. This is presented as a convenience — “make it your way” — but, really, at 8:45 in the morning, when my briefcase is over my shoulder and the newspaper is under my arm and I’ve got a CVS bag in one hand and my wallet in the other, really, I have to walk over there, put everything down, take the lid off, and add my own milk?
Even worse is “we’ll add the milk, but you have to add your own sugar.” Really? I’m talking to you, Wichcraft 20th Street, and you, Zaro’s Penn Station. Penn Station! All day long people come in there with bags and luggage slung over their shoulder, hot and sweaty, their hands full. You’re adding the milk already. You can’t add the sugar? There’s nothing as generic and fungible as a spoonful of industrial sugar. I don’t care if it’s Domino’s Golden Crystals or Sysco sugar — it’s sugar! Get yourself one of those metal bins like the coffee cart guy has, and add my damn sugar.
Thank you for your consideration.