Rich Mintz historical site: 230 1/2 South Sycamore Avenue
June 20th, 2011 at 11:18 pm ETToday (because I was in the neighborhood) I stopped in front of my old apartment building at 230 1/2 South Sycamore Avenue, where I lived from about 1990 to 1992. It’s in an LA neighborhood that I’m not sure what you would call it, west of Highland (so it’s not Hollywood) and north of Third Street (so it’s not Miracle Mile or Hancock Park) and south of Melrose (so it’s not West Hollywood or even West Hollywood-adjacent). Come to think of it, I don’t know what we called it even when we lived there, I think we just said “you know, near Third and La Brea.” That still works now, although the real estate agents probably have another name for it.
In those days this neighborhood was only starting to be trendy in the way that whole swaths of the city have now become trendy. The early “trendy” businesses I remember were Rita Flora, a cafe/florist where I used to buy Gerber daisies one at a time walking up from the bus stop at Wilshire, and the restaurant Campanile and of course La Brea Bakery. And a coffeehouse called The Living Room at 1st and La Brea, where you sat on old furniture from someone’s grandmother’s house back before that was really a thing, long before “Friends,” back before coffeehouses were even really much of a thing — it’s long gone now. And El Coyote, which was retro-trendy even 20 years ago and is still there — in fact, I drove by it today.
This part of town was “too far east” for a lot of people I know to consider living, and “too far west” for others (a smaller group). My grandmother’s little house, where she’s lived for more than 60 years, is only about a mile and a half to the north, but she’s definitely in Hollywood (albeit at the edge of it), and this is sort of nowhere. Some of our neighbors were Orthodox Jews (my grandmother’s longtime synagogue, Etz Jacob, is nearby), but it being LA, no cultural group really predominated.
It was a two-up, two-down apartment building with a relatively grand central staircase, built in a blandly Spanish style that might be called “California Ranchoid,” a type of building that exists by the hundreds or thousands in a wide swath of Hollywood and West Hollywood and Miracle Mile and Mid-Wilshire. If you remember Ellen DeGeneres’ sitcom, she lived in a building like this (and in fact, Fun Fact!, in these same years that I was living here, Jeremy Piven used to hang out at a house not too far away with some friends I knew, who were friends of his, but now I’m getting off topic). Our block was the rattiest in the area (because across the street, instead of more houses, we had the side wall of a supermarket parking lot) and it was still probably the nicest block I’d ever lived on with my own money up to that point.
My landlady, who was a lovely woman, was a Cajun Zydeco dance enthusiast (maybe she’s still around — if you are, hi!), and one of the few “older people” (younger then than I am now, obviously) I knew who had a healthy city-type social life despite having adult responsibilities and adult challenges. She was a great model for me, and I still think of her sometimes.
And while I lived there I learned a lot of adult things, including: how to drop out of graduate school even if you aren’t exactly sure what you’re going to do next; how to freelance; how to convince potential employers who don’t know you to give you a chance; how to borrow money when you are in need, and how to pay it back. I also learned a lot about Madonna and Sandra Bernhard and Camille Paglia during this period, and the semiotics and cultural meaning and theoretical underpinning thereof (we were graduate students in English in the ’90s, for God’s sake).
I even learned how to live in LA without a car, 15 years or more before such a choice became a bit more common among people in my social group. I don’t think I knew a single other person without a car in those days (and I eventually got one), but even then, it could be done.
Those were happy days, on the whole, and I think back on them fondly.
























Rich Mintz blogs on online fundraising and social media, American history and culture, bicycling and urbanism, food, technology, and other topics. Professionally, he's an expert in fundraising, constituency development, and social media for nonprofits, cultural organizations, cause-related marketers, and corporations. He is based in New York, where he serves as Vice President, Strategy, for 